What is The Disappearing Package?
The Disappearing Package is a Masters Thesis Project by Pratt Institute student Aaron Mickelson.
Every year, we throw away a ton of packaging waste (actually, over 70 million tons). It makes up the single largest percentage of trash in our landfills (beating out industrial waste, electronics, food… everything). Figures released by the EPA indicate this problem is getting worse every year.
As a package designer (and grad student—meaning I know everything and can solve every problem, naturally), I was concerned about where this trend is going. Of course, many talented designers working in the field have made great efforts over the past few years to reduce the amount of packaging that goes onto a product. However, for my Masters Thesis, I asked the question: Can we eliminate that waste entirely?
The five solutions presented by this website are my answer to that question. I realize each presents its own manufacturing or distribution challenge; however, each also presents opportunities available to package designers right now.
I wanted to start a conversation. I’d love to know what you think.