SOLUTION 2

OXO POP Containers

Brand identity, marketing material and product details are all screen-printed directly on to the surface of the container with soap-soluble inks. Everyone washes food containers before use; that same act now disappears the package.

EXISTING PACKAGING

Currently, brand identity and marketing material are printed on a glossy paper slip held inside the container. Immediately, this printed material is thrown away, as it cannot possibly serve any further purpose to the consumer.

DISAPPEARING SOLUTION

The same information—OXO’s brand mark, the product name and details, and a depiction of what might be stored inside—is printed directly on the surface of the container. In deference to this printing technique, all graphics and text are solid, single colors.

 

THE METHOD

The ink used is not water-soluble, but soap-soluble, so it washes away with soapy water. Because this product is used for food storage, it’s likely the consumer would wash it first anyway. In this process, the “label” breaks down completely and is safe both for the environment and for septic.

INSIGNIA

Every solution features an insignia that both identifies it as a Disappearing Package (building brand recognition) and clearly instructs the consumer on how to disappear it.